Promotion and Representation of any
organisation by its employees is known as Employee Advocacy.
Employee Advocacy can't be forced,
nor can it be bought by any organisation.
Organisations may ask employees to
actively promote business through multiple social media channels, as element of
their job. However, the most effective employee advocacy consists of
freely-offered communication with respect to workforce.
The topic of regardless of whether employees
individually are liable to freely promote an organisation is highly related to
the level of employee engagement in the work environment, and employee engagement
is to a great extent a factor of the corporate culture and the employer’s
ability to make working for them a positive affair.
For any organisation to know status of their
organisation “Employee Advocacy”, they should take up survey of just two question
within their organisation: -
1)
How likely are you
to recommend your organisation's products or services to a friend or relative?
2)
How likely are you
to recommend a job at your organisation to a friend or relative?
Results will indicate that whether there
is a great deal of room for improvement or not within your organisation?
